Unbranded Ideas for CCC

Creative Challenge: Our Goal was to elevate and motivate oncologists to further differentiate patients based on their clinical differences in order to identify the best treatment option.

Below are initial concepts and ideas we believed are great solutions to this particular problem. Our insight is that every patient is different and has their own needs. One treatment option does not fit all. Similar to how one bra does not fit all. Our goal was to break that way of thinking.

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Credits:

Art Directors: Caroline Wood, Sam German,

ACD: Dan Geva

Copy Byran Andalaft, John Goldstein, Ethan Kleingberg