Taltz
Taltz is an injectable drug used as a treatment for moderate to severe plaque psoriasis, active psoriatic arthritis and active ankylosing spondylitis.
During my time on Taltz, I not only was able to learn about the science across the various indications, but I was able to work on a variety of projects ranging from a giant sales aids to animated banners. Please find a list of projects below. Please note: due to the volume of the work produced while on this brand I’ve selected only a few to show.
Taltz did not have a senior art director or associate dreative director for art and as a result the art team went above and beyond what was expected. With an average of 50 tactics at a time, our team was able to excel our skills at a faster pace and take more responsibility than the average creative. As a result, I was able to own (from start to finish) larger projects such as a 40 page sales aids and conference digital panels which averaged around 30 pages of content.
Taltz Ever After
This idea went through market research as a the top choice for the new global campaign
Ideation: Caroline Wood and Dani Harris
Creative Directors: Ash Bond (copy) and Heath Zimmerman (art)
Art Direction: Caroline Wood
Copy: Dani Harris